Ronaldinho Gaucho

Netflix

(About)

A concept store relies on the credibility of its curation. Our project was to develop a Tone of Voice that conveyed authority and expertise without being condescending. We defined the tone as "Quiet Authority" or "Educated Luxury." This translated into a detailed style guide for product descriptions.

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

Image Parallax

Add an image to create a parallax effect that moves as you scroll

The Language of High Culture.

A concept store relies on the credibility of its curation. Our project was to develop a Tone of Voice that conveyed authority and expertise without being condescending. We defined the tone as "Quiet Authority" or "Educated Luxury." This translated into a detailed style guide for product descriptions.